PTV Sports a 24/7 Live Event based channel is highest on brand value and market share within the territory of Pakistan.
PTV Sports is highest on ratings, revenue generation and consumer demand. To add more to its credibility and to identify a new role for the channel, it will still be more attractive to become part of supporting sportsmen and carving a new niche.
Never before, has such an initiative been taken where top sportsmen of Pakistan were acknowledged for their services.
Individually, there have been events in the past where sportsmen were recognized and rewarded for their services nonetheless it hasn’t ever transpired before from a broadcaster’s platform.
Starting in January 2020, these awards can become a regular feature in future adding to the brand value, in itself evolving as a brand and also helping Pakistan Television Corporation Limited, a State Broadcaster acknowledging top sportsmen of the country and spurring on sports culture within the territory.